From: Lee, Adeline (SIN-WSW)
Sent: Tuesday, December 04, 2007 6:34 PM
To: 'email@example.com'; John Starkweather; 'Grace Ho'
Cc: WSW WW MCB Team
Subject: COVG (Windows Mobile): Tackling typhoons with technology
Enterprise Innovations Asia, a leading magazine targeted at helping enterprises align IT with their business strategies, filed a 2-page case study on Fujian Flood Control and Drought Relief Headquarters. Entitled “Tackling typhoons with technology”, this article was a result of Weber Shandwick’s collaborative effort with Microsoft’s partner, Strongsoft, as well as the customer. The article details how mobile communications and real-time onsite data collection and communications have helped the government officials to improve crisis management and hasten situation responses. The article also demonstrates why smartphones running on Windows Mobile were the best solution after a number of options were considered.
 When Typhoon Sepat was forecasted to hit China’s Fujian province in August this year with windspeeds exceeding 117km an hour, Fujian Flood Control and Drought Relief Headquarters deputy director Wu Jinta was readying for a daunting battle against the loss of life, property and public infrastructure. The source for his confidence in this unenviable task was the 800,000RMB Fujian PDA Integrated Application System for Flood Control that could potentially safeguard an average loss of 400million RMB annually.
 Since the official release of its system in late 2005, the center has increased the number of end-users from 20 to 1000.
 Wu explained that reliable communications was the key to handling crisis situations successfully. He believed that the company needed a solution that would give front line decision makers access to real-time information and data streams, and the ability to access directly the rich database of statistics, analyses and reports in the headquarters in order to give the most appropriate responses to any given situation.
 According to Wu, before deciding on the Microsoft solution, they had considered using laptops with wireless Internet connections and constructing a&